Who better to discuss typography than Max Bill? His influence on modern design is undeniable, and his work inspires designers nearly a century later. Max Bill’s design ideas are rooted in the Bauhaus movement, and even today, they feel modern and relevant. His use of simple grid structures, a commitment to clarity over complexity, and a focus on functionality have made his work timeless. When you look at his designs, they feel as fresh as ever—clean, classic, and easy to understand. These principles have shaped typography and the broader language of design itself.
Max Bill’s work significantly influenced my journey as a designer. While studying typography, I discovered his principles, which were a revelation to me. His focus on clarity and purpose resonated deeply, and years later, I had the honour of translating those ideas into modern catalogues. Designing those catalogues felt like a full-circle moment—bringing century-old principles into the present.
What makes Bill’s work so compelling is the personal connection it fosters. As someone who studied typography in an analogue, hands-on way, I can appreciate the grounding nature of his approach. Something about working with your hands—learning to justify typographic choices, respect white space, and connect design decisions to a larger narrative—stays with you, even as technology evolves. It’s a foundation that carries forward in every project.
